![]() Behaviors become easier to do over time via repetition.If one is weak, the other needs to be strong…” “Motivation and ability work together like teammates.“The easier a behavior is to do, the more likely the behavior will become habit.” (Consider this point in the cultivations of both good and bad habits.).“The harder a behavior is to do, the less likely you are to do it.”.“When motivation is middling, people will do a behavior only if it’s fairly easy.”.“The more motivated you are to do a behavior, the more likely you are to do the behavior…when motivation is high, people not only take action when prompted, they can also do difficult things.”.Prompt is the cue that initiates the behavior.Ability is your capacity to perform the behavior.Motivation is your desire to perform the behavior.Motivation, Ability and a Prompt all converge at the same time to trigger a behavior.The Fogg Behavior Model: Behavior = Motivation + Ability + Prompt (B = MAP).“You can change your life by changing your behaviors.”.Something you do to create positive emotions, such as saying, “I did a good job!” You celebrate immediately after doing the new Tiny Behavior. You do the Tiny Behavior immediately after the Anchor Moment.ģ. A simple version of the new habit you want, such as flossing one tooth or doing two push-ups. The Anchor Moment reminds you to do the new Tiny Behavior.Ģ. An existing routine (like brushing your teeth) or an event that happens (like a phone ringing). Tiny reduces dependence on willpower and motivation.ġ. If you want to create long-term change, it’s best to start small.”ĥ. Take a behavior you want, make it tiny, find where it fits naturally in your life, and nurture its growth. Three things can lead to lasting change:.“Information alone does not reliably change behavior.”.“Behavior Design” is Fogg’s system for thinking about human behavior and creating simple habits to improve your life.Embrace mistakes as discoveries and use them to move forward. Take your aspirations and break them down into tiny behaviors.ģ. To create habits and change your behaviors:Ģ. ![]()
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